Competing for key display spaces in retail is challenging and fierce. Margins are tight and product SKUs continue to expand in a number of categories. Pepsi-Cola Bottlers needed the right approach to take the challenge head-on. Yet, the required knowledge and skills to be successful were rapidly changing to a few other common challenges in the industry: turnover and dispersed employees. Employees are located in different cities, and often follow their own schedules, which meant getting people into a classroom for training was no longer effective, or economically viable. They needed custom content and an intuitive training solution that employees of all levels could get behind.
Pepsi-Cola Bottlers turned to ej4 to create product-specific training videos alongside standard off-the-shelf courses on soft-skills training, leadership development, and other key themes. The Pepsi-Cola Bottlers learning campus blossomed. Employees actively engaged with a completely mobile-friendly platform with short, targeted content to help them do their jobs better. Merchandisers could access a course on creating powerful displays, and within minutes, take that knowledge to their next store as they construct. On-premise salespeople had a completely custom sales series to help them improve the reach of the Pepsi brand and establish new accounts quickly. And that's just the tip of the iceberg.
A more efficient - and more profitable - workplace. Here are just some of the many comments Pepsi-Cola Bottlers employees have shared about training with ej4: