What The Rise of Online Class Enrollment Means for the eLearning Industry

The number of college students enrolling into online classes is steadily increasing with every passing year. Think back all the way to 2002 when online classes were still relatively new, but gaining steam. According to the Babson Survey Research Group, around 1.1 million students had taken an online class that year. By 2010 the number of students taking at least one online course soared to over 6.1 million. Even more impressive, by 2014 they expect around 3.55 million students to have adjusted their entire college schedule online.

Now that’s quite the exponential growth with eLearning applications. Universities of all shapes and sizes are embracing the technology with each passing year. In fact, a staggering 74% of public universities have not only embraced distance learning, they’re trying to improve the offering as well.

But let’s switch the conversation to how this translates to business. How does an increase in online class enrollment compare to employees utilizing eLearning courses behind a desk? Well, it’s rather simple when you think about it.

It’s all about integration.

One of my favorite stats from the Babson study was how colleges such as St. Mary’s and George Mason accepted student-made YouTube videos (one minute in length) to substitute for essays. In just one year (2010), they received a total of 1,070 videos.

Now why is that important to integration at the next level?

Aside from embracing the seamless transition for each new hire, the bigger benefit comes with companies who want employee buy-in, not just with eLearning platforms in general, but different takes on eLearning content creation tools, such as our content creation platform, Thinkzoom.  Whether an employee's degree of using YouTube as a learning epicenter is extremely high or moderate, it’s the familiarity that Thinkzoom shares with YouTube in respect to retention and implementation--and it offers much more beyond that. Those same students who created one-minute essays on YouTube can turn those similarities toward Thinkzoom as an employee and create customized training videos to be shared with themselves, their department, or the entire office as a whole. At the end of the day, it’s about training employees from a mechanism they can identify with.

Thinkzoom is just that.

Final Thoughts

As more and more students gravitate toward online classes, that mindset and familiarity with a broad range of digital tools for learning shouldn’t be severed by traditional learning methods when they arrive at your company’s doorstep. Realize the benefits beforehand and segue their learning and growth within the company through short, retainable eLearning formats.

In the meantime, we can’t wait to show you Thinkzoom.  Drop us a line or give us a call to start using this innovative platform today!

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