To have a successful learning culture for your business, you need a variety of things to happen outside of just picking an eLearning provider. There’s addressing the most pressing workplace issues, getting management buy-in on the courses, and most importantly, dealing with the possibility your employees ignore the training altogether.
There are plenty of reasons employees might check out on training. Instead of a lack of content, it’s a lack of context. Course length and time management butt heads. And much more. But for all the missteps, there are multiple remedies. Here are three ways to make your eLearning content matter more to your employees.
Teach A Skill, Not A History Lesson
Content that’s heavy on metaphors and buzzwords is not the answer. It’s great that your video on safety training included facts and figures from the latest OSHA report on workplace-related injuries. But what’s not so great is the content wasn't heavy on solutions and examples on how to avoid certain accidents.
Your eLearning content must be tailored for certain situations. Using the workplace safety theme again, you must create a course designed to teach your employees safety skills, not safety history lessons. Devise a course around how Bob in the warehouse must follow a step-by-step process on operating the newest forklift model. If there’s a certain mechanic that makes the forklift more efficient (but could also be dangerous if not used properly), then address it. That’s teaching a skill.
Create an Entertaining Narrative
Content with a narrative is content that’s appreciated by your staff. We believe this to be one of the more important elements behind content development. Exciting content is having a presenter whose voice has just the right intensity and clarity to give the audience a reason to follow them through to the end. Secondly, entertaining content is making a course that knows when to get in and out of a message. Run too long on one point and you’ll eventually wear out the audience; run too short, and you’ll make the course seem more like a lightning round of information instead.
Ask Employees About Their Experience
Whoever's tasked with overseeing training must get their ear to the ground and discover which courses were engaging and which ones missed the mark somewhere.
In your findings, maybe you learn to cut down the average length of a course. Maybe you come to find there needs to be more interaction with how employees share a video. Whatever the answers may be, you must go out and find them. The more willing management seems with training questions and progress, the easier it becomes for employees to become more involved as an audience to future installments.
True engagement of any kind requires something that tells an easier story. And the quicker you create structured eLearning experiences, the better you’ll be at championing the growth of your employees and the business respectively.