Ken Diekemper

Ken Diekemper

With over 35 years of sales and sales management experience in retail, pharmaceutical, financial, data security, and learning and development industries, Ken has not only sold, but also hired, trained, and coached sales executives at all levels of experience.

Recent posts by Ken Diekemper

4 min read

Sales Manager-In-Training: Are You Made For The Next Step?

By Ken Diekemper on Dec 21, 2020 11:15:00 AM

So, you are thinking about your future in sales and possibly becoming a sales manager. You have years of selling experience and multiple top performer trophies and you think you are ready for the next step in your career. Before you embark on your journey as a sales manager-in-training, let’s think about what this really means.

Topics: Sales
3 min read

Employee Training: Fast, Good, or Cheap?

By Ken Diekemper on Dec 17, 2020 2:00:00 PM

I once saw a sign hung in a dry cleaner that read: “We can do it fast. We can do it well. We can do it cheap. Pick any two, but you can never get all three.“

Topics: Other
3 min read

The Secret to Managing Enterprise Accounts

By Ken Diekemper on Oct 22, 2020 2:00:00 PM

Today, selling to enterprise accounts requires more than charisma and a handful of closing techniques. Customers are coming armed with more information, they may be more open to receiving presentations from your competitors, and they are constantly on guard against “being sold to.” This represents a shift in the buyer/seller relationship. The winners coming out on top in this new selling landscape are the ones that cultivate enterprise accounts.

Topics: Sales
3 min read

How to Get into Sales

By Ken Diekemper on May 28, 2020 2:00:00 PM

Many people are selling right now and they don’t even realize it. You see, I believe that anyone can sell. You just need the right attitude and the right training to get into sales.

Topics: Sales
7 min read

Tips to Improve the RFP Process for Employee Training Partners

By Ken Diekemper on Feb 27, 2020 2:00:00 PM

We frequently receive invitations to participate in the RFP process for employee training partners and eLearning services. It’s good to provide some structure around the search process so you can compare potential vendors. But many times we wish we had been involved earlier in the process to help the potential client ask the right questions so they find the best solution for their needs. After all, our goal is to provide solutions, not necessarily to sell our services.

Topics: Training & Development
6 min read

How to Compare Employee Training Pricing

By Ken Diekemper on Feb 13, 2020 2:00:00 PM

We frequently get requests from prospects inquiring about the pricing of our employee training videos, as if we are selling widgets. When we explain that we are not like other training companies and we customize our pricing based on your needs, they push back and many say their boss just wants the cheapest option.

Topics: Training & Development

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