Executive Summary

Whether designing a new training program or simply searching for the right eLearning tools for your existing program, quality content is the first priority. But it is not the only one. Today, more than ever, learning organizations are coming to realize that effective training is so much more than creating some content and hoping it "sticks."

To illustrate, take what the U.S. Bureau of Labor Statistics lists as the typical duties of a training and development specialist:

• Assess training needs through surveys, interviews with employees, or consultations with managers or instructors
• Design and create training manuals, online learning modules, and course materials
• Review training materials from a variety of sources and choose appropriate materials
• Deliver training to employees using a variety of instructional techniques
• Assist in the evaluation of training programs
• Perform administrative tasks such as monitoring costs, scheduling classes, setting up systems and equipment, and coordinating enrollment

We would also add to this list of duties such as monitoring new regulations and training requirements, keeping up with existing employee training renewals, and demonstrating the value of training to the C-suite. That makes for nine general duties, each of which involves its own set of tasks. Notice that content creation is only one of these.

Read more in our full white paper!