White Papers
How does the e-learning marketplace rate ej4's products? How has ej4 impacted the training industry? Keep up with the latest trends and information about learner engagement and using training to raise your bottom line or fill in performance gaps.
Slideware vs. J4™ Video e-Learning
There are literally thousands of off-the-shelf e-learning courses available in 100+ languages, all in the traditional "slideware" (click-and-read) format. This style is characterized by a series of discrete screens containing a graphic and text, accompanied by a word-for-word narration of the on-screen text, and punctuated by periodic test sections.
Slideware vs. J4™ Video e-Learning
Building Competency-Based Learning Plans
Creating a full competency modeling and reporting process starts with building a list of competency requirements by position, and uses job-specific assessments to determine gaps. Customized resources are then created to address gaps that are common across positions. This totally custom approach is complex, time-consuming, and expensive. Most training organizations today simply don’t have the resources for a project of this scope.
Competency Based Learning Plans
Integrating Video into Your Learning Technology
Organizations need to add short-form video to their online learning toolkit. And for those with I.T. capacity
issues, the best approach is to use a cloud-based solution.
Integrating Video
How to Provide Consistent and Cost-Effective Onboarding
The solution is to utilize short-form video to provide the standard content in orientation training and the messages from executives. Then the onsite hiring contact can fill in the local details in terms of policies and answer any questions.
Cost-Effective Onboarding
Building a Successful Online Training Pilot
Create a pilot program that allows you, your management, and your employees to evaluate new online content for usability and effectiveness. Find out … Is it the right level for your learners? Is it consistent with your learning culture? Does it fit in your technology infrastructure?
Successful Pilot
How Learning Can Become a Profit Center
Training departments need to become the “training vendor” of their extended enterprise. They can then create additional revenue streams with related organizations such as vendors and channel partners. They can also then make this available to internal departments who are spending money outside with various agencies.
Profit Center
Utilizing Short-Form Video
Management is concerned. e-Content is plentiful. Yet scorecard "needles" aren't being moved. The problem is that most organizations are either spending large amounts of money creating complex e-content, or else they are spending very little money converting slide-based content that isn't generating results.
Short-Form Video
The Sales Revenue Model
Sales executives need to first understand all the factors that can drive their sales improvement. They then need to identify which of those factors their sales force and channel actually control. The final step is to rank the high-payoff training opportunities. This can be accomplished by creating a Sales Revenue Model.
The Sales Revenue Model
Leveraging Off-the-Shelf e-Learning
Organizations are utilizing a three-level approach that leverages off-the-shelf content. This not only dramatically lowers costs, research has shown that it provides a better learning experience for employees by teaching the "conceptual" content separately from the "application" content.
Leveraging Off-the-Shelf e-Learning
Video vs. Click-and-Read
Today's typical online courseware violates many of the basic principles of adult learning design. It is click-and-read e-learning that's too long, too boring,and too disconnected from daily job requirements.
Video vs. Click-and-Read
How Many e-Learning Courses is Enough?
On the surface it's attractive to show management that employees have access to thousands of programs on nearly any workplace subject imaginable. The reality is, at the end of the contract period, the vendor reports that only 100 to 200 titles have been completed by a handful of employees.
e-Learning
12 Unavoidable Truths about e-Content
In the haste to “get it out there,” organizations are ignoring some basic realities about technology and learning, and about today’s learners. This paper introduces twelve “truths” that cannot be avoided if distance Learning and communication is to be successful.
12 Unavoidable Truths about e-Content
Improving Performance with Mobile Learning
"Organizations will soon be using mobile media and handheld devices for communication and training and start thinking about it now." That was the general consensus at the main room and breakout sessions at recent learning conference in Orlando. The reality is that mobile learning has already arrived, and is delivering business results NOW.
Improving Performance with Mobile Learning
Learning 3.0: Creating Video e-Content Beyond Slide Flipping and Talking Heads
Training has gone from classroom training (Learning 1.0) to Internet based Webcasting and voice-over-PowerPoint solutions (Learning 2.0). Organizations are now dramatically lowering costs and actually increasing results by utilizing streaming video and advanced low-cost production techniques (Learning 3.0).
Learning 3.0: Creating Video e-Content Beyond Slide Flipping and Talking Heads
Improving your Sales and Sales Channel with Online Video
Salespeople (and channel partners) have never been busier. Product lines are extending. Products themselves are more complex. Competition is fierce. Price pressure is intensified. Yet sales goals and call expectations are rising. In this paper, we discuss the critical question for sales and marketing executives: "How can I afford - in terms of both time and money - to movtivate and develop my sales force in a way that actually changes behaviors and drives sales?"
Improving your Sales and Sales Channel with Online Video
Utilizing Online Video to Drive Business Results
How does product and operating plan information get from the marketing department to the sales team? To the sales channel? To customers and consumers? Nano-video—short and engaging video delivered over the Internet—is an ideal medium for delivering marketing information. It increases reach, improves penetration (more people actually look at it than traditional paper and PowerPoint formats), and is far less costly that the massive product and marketing guides that people simply put on the shelf.
Utilizing Online Video to Drive Business Results
Outsourcing Communication and Training with Online Video: Cutting Costs while Increasing reach and results
Traditionally, the training department has been the intermediary taking information from “those who know” and packaging and delivering it to “those who need to know.” With new Internet capabilities and low-cost streaming video production technology, even large organizations are finding that they can dramatically reduce training department requirements by making those connections directly, and can even outsource much of the training effort and all of the high-cost training IT infrastructure. Small and medium-sized organizations are finding that they can do without a training department altogether, and actually increase the amount of training they’re providing.
Outsourcing Communication and Training with Online Video: Cutting Costs while Increasing reach and results
It's a Process, Not a Course
A salesperson for a big computer manufacturer joked that whenever her sales manager went to training, all the sales reps tried to stay away from him for a few weeks. "My boss would come back from management charm school with all these weird new ideas and start experimenting on us," she said. "The branch manager didn't care about training, so nothing was ever reinforced. We knew if we could wait a week or two, everything would go back to the way it was before the training."
It's a Process, Not a Course
Multi-Purposed Learning™
Multi-purposed learning focuses on taking compelling content and delivering it in the variety of ways required to maximize learning, retention, and application. The result is that the same content can be made available in alternative formats, each offering different advantages to the audience. This is the only way to create just-in-time, just- as-needed training that better meets the needs of learners while lowering overall costs.
Multi-Purposed Learning™
Increasing "Speed of Information"with Nano-Video
Organizations have traditionally focused on speeding up processes, such as time to market of products/services, and on shortening operational cycle times. Today, new digital media technologies are allowing organizations to apply that same classic discipline to the packaging and deployment of information and training— generating competitive advantages and cost savings while doing so.
Speed of Information